programme

Social Entrepreneurship and New Economies

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Course TypeCourse CodeNo. Of Credits
Foundation CoreSDe2SD0114

Semester and Year Offered: Semester 4 (Winter)

Course Coordinator and Team: M. S. Farooqi + Visiting Faculty

Email of course coordinator: sharique@aud.ac.in

Pre-requisites: BA / BDes

Course Objectives/Description:

Social entrepreneurship is the process of pursuing innovative solutions to social problems; tocreate and sustain social value. It pursues opportunities to this end by adapting and learning. Social entrepreneurship draws upon the best thinking in both the business and no-profit worlds and can operate in all forms of organizations: large and small, new and old, non-profit and for-profit. Unlike business entrepreneurs who typically measure performance merely in terms of profit, social entrepreneurs take into account the societal dividend, apart from profit. Social entrepreneurship typically furthers broad social, cultural and environmental goals. It is based on the belief that there is nothing more powerful than a new idea and that meeting societal needs cannot be left solely to government or business. This course critically looks at how design can be leveraged to organize, create and manage entrepreneurial ventures in order to achieve social, cultural, economic and environmental change. There is an implicit focus on new economic models and theories that link economic growth with larger social concerns within this course.

Course Outcomes:

On successful completion of this course students will be able to:

  1. Understand the role and traits of a successful entrepreneur and build an appreciation towardsentrepreneurship.
  2. Appreciate the increasing trend of Social Entrepreneurship, and how it isimpacting global issues.
  3. Learn the difference between Social Entrepreneurship and the Business- Sector definition ofentrepreneurship.
  4. Identify and become aware of opportunities that may have an entrepreneurial potential, in agiven context and convert them into profit generating entities.
  5. Explore possible career opportunities in the domain of Social Entrepreneurship.

Brief description of modules/ Main modules:

The course would be spread over the semester, first exploring the fundamentals of entrepreneurship and laying down the foundation of entrepreneurial thinking and practice. Subsequently, the course will introduce business model generation techniques and formats to bring into focus primary issues and concerns associated with any entrepreneurial initiative. Further, anchoring around the core aspiration of social entrepreneurship, the course will guide students in an individualistic manner, on generating their own business models with reference to a chosen proposal and developing working details to operationalize their respective venture ideas. Following aspects will be covered:

  • Fundamentals of Entrepreneurship
  • Business Model Development
  • Introduction to Social Entrepreneurship
  • Industry Exposure
  • Preparation of Business Viability Report

Expected Outcome:

  • Understanding and appreciation of entrepreneur concept and role of entrepreneurship in economicdevelopment.
  • Ability to generate and develop business models.
  • Ability to identify and seek entrepreneurial opportunities within the larger context of socialdevelopment and potential transformation.
  • Ability to prepare business viability report in a given context.

Assessment Details with weights:

S.No

Assessment

Date/period in which Assessment will take place

Weightage in %

1

Assignment 1

Mid August

20

2

Assignment 2

Early October

20

3

Assignment 3

Early December

20

4

Jury

EndDecember

40

 

Reading List:

  • The Problem Solving Journey: Your Guide for Making Decisions and Getting Results by Chris Hoenig,Basic Books
  • 10 Rules for Strategic Innovators: From Idea to Execution, by Vijay Govindarajan and Chris Trimble,Harvard Business School Press
  • Entrepreneurship: Creativity at Work (Harvard Business Review Paperback Series) by Harvard BusinessReview (Sep 1991)
  • 401 Questions Every Entrepreneur Should Ask by James L. Silvester and Timothy M. Kaine, The CareerPress
  • Entrepreneurship and How to establish your own business by Nieuwenhuizen, E.E. Lee Roux
  • Harvard Business Review on Entrepreneurship by Harvard Business Review School Press
  • Innovation and Entrepreneurship by Peter F. Drucker, Harper Business
  • Effective Entrepreneurship Management by Navnihal Singh

Additional Reference: